Tires smelling like lavender? You've got to be kidding, right?

Not at all. Apparently, Kumho Tires has come out with a lavender tire that can be smelled inside and out of the car. They've found a way to imbed the rubber with heat resistant scented oils - this can't be REAL essential oils.... I've been seeing mentions about this product for over a year, but it hasn't seemed to take hold of the public's imagination or desire as far as I can tell. But, I'm not in the tire business so I really don't know.

Here's the article on it in the online Arizona Daily Star

Kumho Tires ECSTA DX tire is described on the company's site. It's amusing, really, the company's site is done with typically male design - hard edges, lots of black, and tons of description about the performance of the tire. It just doesn't go with an aromatherapy product... I have to wonder who they are marketing to? It can't be women - not that we don't like solid facts about tires, but if you're trying to add a floral aspect to a product wouldn't you put a picture of flowers somewhere in there?

What do you think? I'm really curious about how this will play out.